This is Maxime
THE ROARING TWENTIES
Economic, social, and cultural prosperity. Widespread consumption and ostentation are on the rise. Entertainment becomes essential to life and Lisbon sees the emergence of the first nightclubs, gambling establishments, dancing clubs, and cabarets, among them, Club Maxim’s, one of the icons of Lisbon’s nightlife at that time.
10 YEARS OF GLORY
On 30 November 1949, Maxime Dancing opens its doors, in Praça da Alegria, inspired by the former Maxim’s.
A luxurious cabaret along Parisian lines with orchestras and choreographic shows.
For years it was the stage of grandiose national and international performances. Singers, actors, dancers, Spanish hostesses made this stage their home.
Maxime Dancing was unique and unrivaled, with its own atmosphere, light effects ahead of its time, “The best cabaret of Lisbon of all times”.
Here, performed the great names of Portuguese singing – António Calvário, Simone de Oliveira, Tony de Matos, Alfredo Marceneiro, fado singer Fernando Farinha and great artists – Raúl Solnado, José Viana and Gina Braga. This site even received Júlio Iglésias in the early days of his career. 
With the passing of time, the customers thinned and its golden period gradually slipped into a paradise of decadence that lasted for various years. The famous Spanish dancers were replaced by dancers from the East and the formerly renowned shows gave way to fado and folklore at proper hours of the day and young ladies stripping off their clothes at improper hours.
THE REBIRTH AND THE END
Manuel João Vieira attempted to recreate a new Portuguese cabaret, rescuing this emblematic site from the decadent atmosphere that called for its end in the 1960s. From 2006 onwards and for approximately 5 years, Maxime returned to being fashionable and rapidly gained its place in the roadmap of Lisbon’s nightlife, being the stage of various concerts and burlesque shows. In 2011, the red M encrusted in a sort of blue insignia faded into nothing and Maxime ended up closing its doors.
BECAME A HOTEL AND REOPENED ITS DOORS
Seven years later, the ultimate expression of bohemian Lisbon of the middle of the last century, Maxime, becomes a Hotel and reopens more passionate than ever for the capital that was always its cradle. Maxime rejuvenates to accompany the city’s lifestyle and promises to be the stage of grandiose experiences for those who wish to live and feel the city through the vibrant and glamorous concept of the cabaret. Maxime Hotel broadens its horizons to accommodate, within its doors, the experience of the whole wide world.